Released on: April 28, 2008, 7:04 am

Press Release Author: Mania PR

Industry: Apparel & Fashion

Press Release Summary: MiBlox jumps into the urban footwear game with the launch of
their first shoe, the "Representa" with a Map Emblazoned across Each Shoe

Press Release Body: Atlanta, GA MiBlox jumps into the urban footwear game with
the launch of their first shoe, the "Representa." Inspired by hip-hop culture and a
unique design idea, the shoe will share retail real estate with urban icons like
Phat Farm and Sean John and target young urban ages 13-34. What sets this shoe apart
from other basketball or casual sneakers is its design, which is unique to every
state. The Atlanta customer who purchases the "Representa" will "rep" his home town
with a map of Georgia emblazoned on his shoe's uppers, while the Brooklyn customer
will wear the map of New York. The "Representa" is currently designed exclusively
for Georgia and Tennessee, with Florida, New York, California, Illinois, and a host
of other states in production.

MiBlox was born as a result of overwhelming enthusiasm generated over a single pair
of shoes. This shoe, now officially called the "Representa," was originally created
by Mareo Harris, youth group founder and now President of MiBlox, as a prize to be
given away to the winner of the M.V.P. award at a charity basketball event organized
through his youth group P.E.N.N.I.E.S. Drawing from his personal experience and
empathizing with the difficulties and temptations faced by urban youth, Mr. Harris
created the group, an acronym for Positive Encouragement Now Needed In Exceptional
Success, to provide activities to keep kids off the streets and out of trouble.
Reaction to the shoe was so positive, that Mr. Harris received countless requests
from community members to produce more shoes. Mr. Harris, the creative force behind
the design, united with Andree Hepburn, marketing coordinator and now MiBlox Vice
President, to set the wheels in motion for mass production.

A portion of every shoe sold will be donated to charitable organizations supporting
programs for urban youth. In addition, the following inspiration is imprinted on the
outsole of each shoe: 2 Peter 2:9: "But you are a chosen generation, a royal
priesthood, a holy nation, a people belonging to God, that you may declare the
praises of him who called you out of darkness into his wonderful light."

Look for the Representa's to hit streets near you Spring 08. WWW.MiBlox.com

For information, please contact Andree Hepburn 706.483.8499

Media Inquiries: Aneisha Howard / Mania Public Relations -
info@maniapublicrelations.com


Web Site: http://www.MiBlox.com

Contact Details: Mania PR
6167068655
info@maniapublicrelations.com